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Mass marketing

Mass marketing logo #10101) Low-price sales strategy 2) What major retailers do
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Mass marketing

Mass marketing logo #21000 Mass marketing is a market coverage strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy. The idea is to broadcast a message that will reach the largest number of people possible. Traditionally mass marketing has focused on radio, television and newspapers as the media use...
Found on http://en.wikipedia.org/wiki/Mass_marketing
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